Why You Should Have a Blog for Your Business
April 12, 2019
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How a Blog Can Help Your Business Grow
Blogs have been around for years, and they aren’t just for moms. Many businesses are utilizing blogs as a marketing tool. From copywriters to nutritionists, having a blog on your business website is an excellent tool to establish authority in your niche, and keep people coming back to your website.
You don’t need to be a great writer to have a blog. You only need experience and confidence in your knowledge. If you consider yourself an expert in your niche, prove that to your audience by writing what you know.
Establish Authority with Your Blog
I’m a Pinterest manager and strategist. I use this blog you’re on right now to write about social media marketing and using Pinterest for a business. This blog drives me tons of traffic from business owners who may have never found me if it weren’t for my blog. A blog is essentially a marketing strategy to get you in front of the people who need you the most.
A blog works in nearly any niche. Google other professionals in your niche and see what they are blogging about to give you some ideas. You will be surprised how many of them are already doing this.
By writing a blog for your business, you are showing potential customers that you know your stuff, and you can help them with whatever their problem is. A blog will also help you stand out and set you apart from your competitors who don’t have a blog.
Keep Them Coming back
You can have an email subscription opt-in on your blog that your readers can subscribe to. This will keep you in contact with potential customers who may have not decided to use your business yet. By staying in contact, they will remember you and how to find you when they are ready to move forward.
You can also email them promotions such as discount codes and sales you are having. This is especially great for product based businesses and service based businesses.
Another way you can stay in contact with your potential customers is with weekly or monthly newsletters. You can send automatic emails to your audience every time you publish a new blog post, add a new item to your shop, or have any events planned.
Using email campaigns is a cost effective way to market your business.
Blogging Can Help Your Social Media Following
Having a blog for your business gives you plenty of fresh content to share with your social media following. Every time you publish a new post, you can share that post on Instagram, Facebook, Twitter, and Pinterest. A blog is especially useful when you are trying to reach your target audience on Pinterest. You really need fresh, new content regularly to gain any traction on Pinterest.
Every time you share your blog posts to your social media followers, you’re giving them a reason to go to your website. This increases the chances of them purchasing something from you or hiring you. It’s been said that a customer needs to have at least seven impressions of your business before they make a purchase. Share your blog on your social media to remind your followers what you have to offer them.
Engage With Your Audience
This one is SO important! Having a blog is an excellent way to engage with your audience and help them get to know you better. They will be more likely to interact with you on the post itself and on your social media. You can use your blog posts to ask them questions and encourage interaction and engagement with you.
You can also use your blog to find out what it is your readers want to know. What kind of questions do they have? What’s stopping them from purchasing from you or hiring you? If you’ve ever wondered how to find this out, here it is.
Remember, you don’t need to be a perfect writer to start a blog for your business. Just be YOU. Talk to your audience through your blog post, and let them know that you are a real person who cares about their wants and needs.
Do you have a blog for your business, or have you thought about starting one already? Let me know your questions in the comments below!