Why You Need a Pinterest Manager for Your Business
April 5, 2019
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What is a Pinterest manager?
Why do you need a Pinterest manager for your business? A Pinterest manager is different from a social media manager. Pinterest is not a social media platform, it’s a visual search engine. Pinterest is very different from Facebook and Instagram. Somebody who is a social media manager may or may not be adequately trained on Pinterest algorithm and strategies. Pinterest is a whole different world! It took me over a year and lots of training courses to master Pinterest. Even then, it is constantly evolving and can be work keeping up with the changes.
Hiring a Pinterest manager for your business saves you the trouble of learning how to use it properly. Your Pinterest manager will know exactly what to do to grow your account and increase your exposure. When you hire a Pinterest manager, you can relax and focus on your business while he/she takes care of your Pinterest marketing.
What will a Pinterest manager do for me?
The services a Pinterest manager offers can vary. Generally, a Pinterest manager will do your manual pinning, as well as optimized automatic pinning via Tailwind. They may also apply to group boards, manage your boards, create new boards, join tribes, and fully optimize your profile, boards and descriptions with niche related keywords. They may also design Pinterest graphics for you.
Why should I hire a Pinterest manager?
This is something a lot of people ask. Why should you hire a Pinterest manager for your business when you can just do it all yourself?
If you are running a business or a blog, you have enough tasks to worry about. Your writing blog posts, your balancing the books, handling email campaigns, networking with others, all while trying to post to Facebook, Instagram, and Pinterest. If you aren’t experienced in social media strategies, you also need to learn how to use them the correct way. Not to mention this information is always changing, so you need to be sure you are keeping up with the times.
The thing is, it doesn’t matter what type of business or blog you are running, nearly every industry benefits from social media. If you are a pet groomer, I’m going to guess your expertise is not in social media management.
When you hire a social media manager or a Pinterest manager for your business, you are taking a huge weight off your shoulders. Now you can go focus on what you do best – your business!
Your Pinterest manager will be able to grow your reach much quicker than a newbie with no experience will. Why not hire an expert so you can expand your business at a faster rate?
How much does a Pinterest manager charge?
The cost of a Pinterest manager varies greatly. I have seen managers charge anywhere from $200-2,000 per month. The price depends on the managers experience, skills, services, and type of business. Some subcontract the work to other Pinterest managers, which can inflate the cost to cover their overhead. Take all of these things into consideration when choosing a Pinterest manager. You are not only paying for their time, you are also paying for their experience and skill set.
How do I find a Pinterest manager?
You could start by asking other bloggers or business owners in your contacts or Facebook groups for referrals. Another option is to look on job boards such as Upwork. You can also see my Pinterest management services HERE.
It is a good idea to interview multiple managers to find one that you vibe with best. If you are going to be including graphic design in your packages, be sure their style suits you. Always ask for examples of their previous work.
Let's get started!
Ready to get your Pinterest on track and drive more traffic to your website on a consistent basis? Let’s connect!