How to Set Up a Business Pinterest Account
March 11, 2019
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Who Needs a Pinterest Business Account?
Pinterest for business is a necessary tool to drive traffic to your blog or website. I’ve been using Pinterest since it originally launched in 2009, when you could only join with an invite. Pinterest has since then developed into an imperative marketing platform for brands, and if you aren’t currently using Pinterest as a marketing tool, then you are missing out on a considerable amount of potential!
There are only a few minor differences between a business Pinterest profile and a personal Pinterest profile. With a Pinterest business account, you will have access to Pinterest marketing tools and ads, and Pinterest Analytics. This will help you measure your reach and how well your pins are doing. This is an excellent way to see which pins are going viral, and which pins need some improvement. You will also be able to promote your pins with Pinterest ads.
Getting started is not difficult. I have laid out simple step by step directions on how to set up a Pinterest business account!
How to Sign Up For a Pinterest Business Account
- Next, you will enter your email and choose a password, select your language and country, and give your business a profile name. This will be the name that everyone on Pinterest will see.
- On the next screen, you will be asked to choose your business category. These categories can be a bit broad, so choose whatever resonates with you the most.
- The next step is to link your website. If you do not have a website, you can choose to use your Instagram or Etsy account if applicable. If neither of these options fit, just leave it blank for now.
- After you have connected your website, you can link your YouTube channel, Instragram account, and Etsy account if you have these. If you don’t, no worries!
- Pinterest will then ask you if you are interested in Pinterest advertising. If you answer yes, it will direct you to a page to offer you services. Whatever answer you give, you can always change your mind later.
- Next you will choose your topics. You will want to select topics that are related to your niche. If you are a food blogger, choose any food topics. These will be the types of pins that will show up in your Pinterest feed.
- Now you will install your Pinterest browser button. This is a browser extension that will allow you to pin images from any website. This especially comes in handy if the website you are on does not have a Pin It button or a Pinterest profile.
- Pinterest will now ask you to create a pin. You can skip this step for now. We will cover this in more detail later on.
How to Edit Your Pinterest Profile
Now that your profile is created, you will want to edit your settings, you may do this by clicking on the three dots at the top right and selecting edit info. Then click on Settings.
- Here you will edit your image, location, and enter a description. You can either use a professional headshot or your business logo. I recommend using a picture of yourself to be more personal. Pinterest users prefer to see an actual person, but if this is not an option for you, feel free to use a logo.
- For your About You description, you will want to describe your business using keywords that will help Pinterest users find you! A good description is important for your profile. Use phrases related to your niche to improve ranking.
- Be sure to fill out all the other sections in your profile. You don’t want to leave anything blank.
How to Claim Your Website and Enable Rich Pins
When you first began setting up your profile, you entered your website. Now you want to let Pinterest verify your website. This will allow you to enable Rich Pins.
- To do this you will select “Claim” and you will be given two options on how to claim your website. You can either paste an HTML code into the header section of your website or you can upload the code to your websites root directory. Adding the HTML code into the header section is the easiest option. Pinterest does provide directions on how to do this, but the easiest way I’ve found to do this is to install the “Headers and Footers” plugin on WordPress and paste it into the “scripts in header” box.
How to Create Pinterest Boards
Once your website is claimed, the next step is to start creating boards and adding pins! This is the fun part.
- Click on your profile name, and click on “Boards” you will see an option to create a new board. You want to start with a minimum of 10 boards related to your niche.
- Start searching for pins to pin to your boards. You can search for phrases in the search bar. When you find a pin to save, you will be able to select a board to pin it to. You will also be able to create new boards as you pin.
- Before pinning an image, be sure to check and make sure the pin directs you to a working URL, and that the content is of good quality. You don’t want to pin content with dead links or poor information. You want your brand to be known for quality content and updated information. This may take a few extra steps but it will help you in the long run.
- Every time you create a board you want to go to the board settings, and then choose a board category and add a description. Just like your profile description, your board descriptions should describe what your board is about by using related keywords to help your pins rank on Pinterest. You can also use hashtags in your board description to help them show up in searches.
How to Save Your Content to Pinterest
The very last topic I want to cover is how to pin your content to Pinterest. This is how you are going to get Pinterest users onto your website and discover you.
- You need to create pins for your blog posts or other content. Pins should be a vertical length. The current pin dimension recommendation is 600 x 900. You can also do a longer pin dimension of 600 x 1260. Try to avoid square images, these pins do not do as well as they are not as visually pleasing and eye-catching.
- You can create pins on Canva, Photoshop, and PicMonkey. I personally use Canva for Work and I love the features. Play around with whatever program you choose.
- Create multiple templates for your pins and use these for each piece of content. Consistency is key, so decide on fonts, colors, and themes you want to use with each pin. You can also find pin templates online if you aren’t sure how to create them.
- Once you have your pins designed and added to your website, you can start pinning them. Pin them to relevant boards. Don’t forget to fill out your pin description with keywords and hashtags!
Now your Pinterest business account is all set up and ready to go! Continue pinning consistently and producing your own content to maximize your Pinterest potential. If you have any other questions, leave a comment below and I will help you the best that I can!