3 Mistakes I Made as a New Pinterest Manager
May 29, 2019
Affiliate disclosure: This site contains affiliate links to products and/or services. I may receive a commission for purchases made through these links..
When I first discovered Pinterest management, I remember thinking to myself, “Wow! I didn’t know that was a thing. I could totally do that!” It sounds like such a fun business, and it is. But it is not as easy as I thought it was going to be.
One of the first issues I had to overcome was feeling valuable enough to do the job. Who was I to be in charge of someone elses Pinterest account? What makes me worth the investment?
If you are considering becoming a Pinterest manager, you may be asking yourself the same thing.
In order to manage Pinterest accounts, you obviously need to know what you are doing. Do you need to be better than everybody else? No. Do you know how to set up a Tailwind scheduler, design Pinterest pins, and optimize a profile with keywords? If you answered yes to those, you may be ready to start a business as a Pinterest manager.
If you answered no, don’t freak out. There are tons of ways to learn how to do all of this. You can take a course, read advice written by experts, and experiment with your own Pinterest account. Take some time to really get to know the ins and outs of the platform and how to get results.
How I Got Started as a Pinterest Manager
Once you have a great strategy in place for your future clients, it’s time to start gaining some experience. When I first started out as a Pinterest manager, I offered my services for free in exchange for a testimonial. I worked for free for nearly a month for 5 clients. Nearly all of them did not even have a Pinterest account set up. I got them started with a brand new business Pinterest account, set up their Tailwind, designed some pins, and started getting their content out there.
This was great experience for me! Not only did I get to practice my strategies on niches other than my own, but I got to experience what it was like to manage multiple accounts.
I learned how to balance the workload, how to communicate with clients, what systems needed to be put into place, and I learned a lot of what not to do as well.
A few of my free clients turned into paying clients, which worked out pretty well. I was making money in my new business right away, and I was already familiar with these clients since I already did work for them.
I gained a few more clients within the first month, and things were starting to look up. I was very satisfied with my progress. But I realized I was I severely undercharging for my time and not making the amount of money I planned on making. I was also nearly maxed out on how much work I good handle.
Charge Your Worth
I thought that because I was a new Pinterest manager, I was not worthy of charging what other managers charge. I was charging less than half of the normal rate for monthly management services.
Listen, just because you are new doesn’t mean your time is any less valuable. People want to pay you to manage their Pinterest accounts because they don’t have the time to do so themselves, or they don’t have the knowledge to use Pinterest in the best way.
It doesn’t matter if you’ve been doing this for 3 days or 3 years, your time is worth more than minimum wage.
If I could go back and change anything, I would change my starting rate. I ended up in a situation where I couldn’t raise my rates because I was in a contract with my clients. I could have made so much more money if I had just charged what I was worth. People are willing to pay those higher rates. Start out with a rate that feels comfortable for you that you can make a living on.
Choose Your Clients Wisely
The second thing I learned the hard way was taking on clients that I didn’t enjoy. When you own your own business, you make the rules. You get to choose who you work with and who your ideal client is. You do not have to say yes to every person who approaches you.
If you can tell right away that somebody is going to be a difficult client, learn to say no. Take a look at how they run their business. If their work is sloppy, or low quality, why would you want to work with them? No Pinterest strategy is going to work if their content sucks.
When I have a new potential client, the first thing I do is check them out. Take a look at their website, their social media, and their current Pinterest account if they already have one. If they don’t seem a like a good fit, I won’t even waste my time setting up a call. If they seem like someone I might want to work with, then I will set up the call and get to know them a little more.
Remember, you run this business. You are allowed to say no!
Make No Promises
The last thing I want to talk about is why you need to be careful of what you guarantee. When you’re new to this business and you start getting your first clients, you might feel inclined to promise them the world. Don’t do this! Your job as a Pinterest manager is to simply bring their audience to them. What happens when they get to their website is out of your control. Don’t make any promises on page views, email sign ups, sales, or any other number you cant control.
You CAN promise to pin a certain amount of pins, or create a specific amount of pin designs for them if you choose. But don’t make any guarantees about results when you don’t know for sure that you can deliver.
Pinterest is forever changing, algorithms get tricky, and every niche is different. You might have a client in the food niche who is getting over 50k page views a month from Pinterest. That’s great! But don’t go promising a finance blogger the same results. This is why I don’t like to share my clients analytics on my website. It gives the wrong idea. Every client is different and every result will be different.
If you are thinking about starting a business as a Pinterest manager, I hope my advice has helped you gain more confidence as you start your new journey. If you are already a Pinterest manager, what are some of the lessons you had to learn the hard way in the beginning? Did you make any of the mistakes that I made?